Pandas are natural providers and protectors; they look after people whether they like it or not! They are genuinely interested in people, helping everyone, including friends, colleagues, even strangers. They remember the biographical details others forget, they’re like a wiki page, summarising colleagues and customers’ life situations. A panda might be heard opening a conversation with someone they met once, three years ago with: ‘How is your niece, Lorraine, she must be seven now, is she still enjoying Guides and Harry Potter?’
When they’re in the right role they are the social glue that keeps teams positive, supportive and focused. At worst they can gossip and spend more time on socialising than working. However, their strong work ethic, camaraderie and team spirit, means they will be popular and valuable team members. They really do like to see others do well.
They can sometimes be ‘too nice’ leading to exhaustion by over-committing themselves to helping other people. If they’re working so hard that they start to snap, snipe or shout, this is out of character and a sure sign they are really under pressure and need support from those around them. Compassion fatigue can be a problem when working in jobs and companies which support people at their core.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
The qualities can be loosely aligned with personality animals to start a conversation and reveal our superpower, our most important qualities. Which of these will you use to help you make a mark? Most people focus on two or three.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note these potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
There are three types of business personalities.
Some businesses tend to look forward to growing, focusing on innovation and invention, such as Tech companies, drug companies, car manufacturers. Some look back to thrive and grow, focusing on tradition, experience and continuity, such as Insurance brokers, retail banking. Some focus on the present, providing immediate services and solutions, such as supermarkets and garages. Of course, many organisations have roles for all three positions, such as a theme park or fashion brands.
Which role are you best suited to?
Pandas tend to look back at their experiences to understand the present and work out the correct rules and systems to apply, with compassion as their guide. They tend to be good in the present, a natural host, attending to everyone’s practical and immediate needs.
Pandas thrive when business success is dependent on the following qualities:
When you need to make important decisions, your natural strengths probably mean you can:
Pandas are naturally good team players, they perform best when:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths. Look at the strengths of your shadow animal. This is your direct opposite, the Tawny Owl. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Eagles like to research and understand everything to gain control of the world around them. As natural entrepreneurs, they gravitate to working in fast-paced environments where it is possible to make a big impact. This can seep into their social lives where they enjoy action and activity.
They are guided by their thinking skills. They are seen as strategic, blunt, direct, honest and unsentimental but also friendly and fair.
They are unlikely to show signs of stress. They naturally prefer to get on with things, rising above challenges. If necessary, they’ll work harder, for longer. When things do overwhelm eagles, they can give in, give up, blame others, engulfed by waves of confusing emotions. This is only likely to happen rarely. If you spot this happening take a breather and a step back. Timeout can help new perspectives come into focus to the benefit of all.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Eagles naturally look to the future by understanding and developing theories and ideas, with impact as their aim.
Eagles will contribute most to business success when:
When you need to make important decisions, your natural strengths probably mean you can:
Eagles like to be in charge. In partnerships they contribute the following:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Seal. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Seals can appear to be like a mature river, flowing calmly and blending in harmoniously with their surroundings. Heavy rain can overwhelm rivers and wreak havoc on the immediate environment. Similarly, when facing severe pressure, the seal’s laidback generous warmth is swept away, replaced by sharp criticism or a single-minded, inflexible approach to the task or situation which triggered the stress.
They are the least likely to be team leaders and managers in commercially focused organisations. When they are, they offer a unique perspective. However, their inward focus, penchant for nuance and desire to see everyone do well results in seals being more common in industries that reflect their world views. Many organisations are becoming more seal-like in their governance, focusing on environmental impact, equality and diversity and social justice.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Seals generally prefer to look forward. They enjoy pondering all the options. They can struggle to choose one option and action it. Sometimes hedging your bets and patience can be a great strategy; this is when seals are likely to be most valuable. Seals can see further ahead than other animal personality types. Looking ten or twenty years ahead is often too far for many companies.
However, they will be successful in roles when:
When you need to make important decisions, your natural strengths probably mean you can:
Seals contribute most in the following ways:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Black Bear. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Bears are symbols of strength and power. You are likely to be strong, taking charge of situations and organising so things get done efficiently, without faff or fanfare. You set high standards for yourself and expect the same from others.
Your life is a cycle of set goal, achieve goal, set next goal, achieve next goal, and so on. It’s not that you like to succeed, you must succeed. You like to be acknowledged and rewarded for your achievements. You generally appreciate the finer things in life, gravitating to expensive and high-status brands.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Black Bears look back at their experiences to understand the present and work out the correct rules and systems, with task completion and success as their guide.
They succeed when:
When you need to make important decisions, your natural strengths probably mean you can:
Black Bears bring the following strengths and needs to partnerships:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Seal. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Seahorses have been credited with deep mystical qualities. You are also likely to be seen as deep, sagacious, and persuasive. Like a human fingerprint, the pattern of a Seahorse’s head is unique. The belief in the uniqueness and value of everyone permeates the Seahorse’s worldview in work and beyond. This puts them at odds with some corporate cultures.
Seahorses are sensitive advocates for the underdog, either individuals or causes. This can be a strength or a weakness depending upon organisational and team priorities. They usually excel in roles reliant upon a good vocabulary and where patience is a virtue. Integrity is key for Seahorses. It feeds their resolute single-mindedness and compassion.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Seahorses naturally look to the future and provide ideas about how to make it better for people, guided by integrity and empathy. Because they are not usually practical, they can be prone to procrastination and inaction as they generate more and more ideas. They can also look further ahead than most other animals.
Seek Business Tasks in which you:
When you need to make important decisions, your natural strengths probably mean you can:
Seahorses contribute most when:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Panther. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Panthers are confident and fearless explorers. They enjoy honing their skills in the jungle. You are likely to share this outlook.
As hedonists, they enjoy being in the real world, exploring places, spaces, tastes, sights, and sounds. Life is an adventure to be lived. Make excellent negotiators. Combine living on the edge with being able to win people over to causes they believe in. They’re good at working people out and selling ideas or products. They use wit, wiles, and wonder to form fun and exciting relationships.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses, we all have different strengths, values, and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Panthers live in the present. They collect information in the here and now to make decisions. They are less inclined to look back or forward for evidence or inspiration. They make a start and will respond to new information as it presents and change direction or plans without fuss or regret.
Achieve Business Success When:
When you need to make important decisions, your natural strengths probably mean you can:
Panthers enjoy forming partnerships and thrive when:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Seahorse. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great allrounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Lions are very sociable cats. They enjoy spending time with their family group. You too probably enjoy socialising and having fun to be close to friends and family.
Lions become graceful and skillful hunters. You too enjoy learning, perfecting, applying, and adapting your skills in the real world where you can make an impact.
You are generally at your best when fully committed to tasks, either at play or at work, and sometimes these two activities merge. Many people clearly separate their work and home lives, but lions tend to take a party atmosphere with them wherever they go.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values, and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Lions live in the present. They collect information in the here and now to make decisions. They are less inclined to look back or forward for evidence or inspiration. They make a start and will respond to new information as it presents and change direction or plans without hesitation.
Lions achieve Business Success When:
When you need to make important decisions, your natural strengths probably mean you can:
Lions enjoy building partnerships. They thrive when:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Barn Owl. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Polar Bears are strong and determined. Sitting at the top of the food chain, they perfect their hunting prowess to be as efficient as they are skilled. You are likely to share this outlook and approach. Being competent, clinical, and cool under pressure is valuable in all areas of life.
You are life’s dependable and trustworthy people. If a job’s worth doing, do it properly is a sentiment you live by. You will be thorough and dedicated to each task.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses, we all have different strengths, values, and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Polar Bears look back at their experiences to understand the present and work out the correct rules and systems, with justice as their guide. They succeed when:
When you need to make important decisions, your natural strengths probably mean you can:
Polar Bears say they excel in teams and roles when these tasks are a major part of their work:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Clownfish. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Tigers are now rare, but they are determined and strong. They are the largest cat and are confident and assertive explorers. They like to learn by doing rather than listening to long speeches or reading lengthy instruction manuals. They will respect bosses who lead by example ahead of those leading with verbose speeches laden with personal anecdotes.
They often possess a dry sense of humor which diffuses tension in difficult situations. Tigers can be impulsive and impatient, needing roles where these qualities help rather than hinder their career trajectory.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Tigers live in the present. They collect information in the here and now to make decisions. They are less inclined to look back or forward for evidence or inspiration. They make a start and will respond to new information as it presents and change direction or plans without fuss or regret.
Tigers achieve business success when:
When you need to make important decisions, your natural strengths probably mean you can:
Tigers say they excel in teams and roles when these tasks are a major part of their work:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Dolphin. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Like Jaguars you can stay hidden away, but people will soon know you are present if you have something important to say or do. Generally popular but independent team members. They are a calming and reassuring influence as they conduct themselves with grace, compassion and modesty.
They can be unassertive, trusting and unlikely to seek praise and credit, even when deserved, which means they travel under the radar in many organisations. They are action-oriented, seeking to get on with tasks, with patience and flexibility.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Jaguars live in the present. They collect information in the here and now to make decisions. They are less inclined to look back or forward for evidence or inspiration. They make a start and will respond to new information as it presents and change direction or plans without fuss or regret.
Achieve business success when:
When you need to make important decisions, your natural strengths probably mean you can:
Jaguars say they excel in teams and roles when these tasks are a major part of their work:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Eagle. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Owls are symbols of intelligence, determination, and wisdom. These are qualities you are likely to both possess and admire in others.
Tawny owls often excel when they find a niche or specialism they can call their own, whether within a large organisation or as an independent consultant. They are over-represented in scientific and technical roles and Higher Education as lecturers or researchers.
In many ways, they are the clichéd ‘mad professor,’ like Einstein or Marie Curie, content when thinking and being inside their heads. They often say they prefer the abstract world and can sometimes be awkward and uncomfortable in the ‘real’ world.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses, we all have different strengths, values, and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Tawny owls naturally look ahead, attracted to exploring new theories, ideas, products. They can struggle to choose the best ideas from their creative output, so benefit when others help turn nebulous ideas into a detailed plan.
They gain clarity by comparing each experience with their internal guiding principles. Their best roles apply their insight to cut straight to the essence of a situation or issue. In their less suited roles, they can hold on stubbornly to an idea when their radar is wrong or keep searching for new ideas when it’s time to do something now.
When you need to make important decisions, your natural strengths probably mean you can:
Tawny Owls say they work best with others when these tasks are a major part of their work:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Panda. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Clownfish are creative, energetic and busy fish. They live among anemones but don’t feel their stings due to a clever coating on their skin. You too are likely to be thinking of new and clever ways of doing things.
They never become bored of make-believe games and fantasy, throughout their lives, they retain this youthful and naive outlook to life which exhibits as an enduring contagious enthusiasm. Colleagues and friends can be swept along by this intoxicating optimistic mix, especially if there’s a worthy cause driving the campaign.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Clownfish look unflinchingly forward, spellbound to future possibilities. They can’t help generating new ideas. Working out which ideas are great, and which are rubbish is their first challenge. Their second, when they recognize a great idea, is to complete the project to the end.
At their natural best when they:
When you need to make important decisions, your natural strengths probably mean you can:
Clownfish say they work best with others when these tasks are a major part of their work:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Polar Bear. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Dolphins are driven to connect and grow people by establishing and maintaining harmonious interpersonal relationships. They also enjoy solving complex problems by finding and implementing an orderly and workable structure. They rarely look tired, even when exhausted, because they pride themselves on creating a bonded team aligned to a meaningful purpose.
As a natural coach, mentor, adviser, or sage, dolphins excel in roles involving these attributes. However, they must also focus on self-care and avoid micromanaging to reach their full potential.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses, we all have different strengths, values, and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Dolphins tend to be able to connect the past with the future. They excel when they:
When you need to make important decisions, your natural strengths probably mean you can:
Dolphins say they work best with others when these tasks are a major part of their work:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Tiger. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
As a team player willing to listen to others and give them credit for their good ideas (and even yours!) you tend to be popular. You can go unnoticed and therefore unrewarded for your important contributions.
The natural quietness and politeness of the koala can be misunderstood as disinterest or even rudeness. They are rarely riled enough to speak out, so if they do, people around them should take note and react sympathetically.
Generally, they appreciate time and space to think things through thoroughly before offering an opinion. Put them on the spot and they are unlikely to supply their best ideas.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Most Koalas prefer to look back, trusting their experience and the ‘tried and tested’ approaches.
This means they:
When you need to make important decisions, your natural strengths probably mean you can:
Koalas say they excel in teams and roles when these tasks are a major part of their work:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Falcon. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
Falcons are the fastest flying birds. Your personality could be summarised as fast. You are energetic, restless, and easily bored. You tend to move, speak and think quickly, your attention darting from topic to topic. You are at your best when you can focus on something you are good at and become an expert in that field. You can then relax, excel and inspire confidence in those around you.
Falcons need to be in control of themselves, events, or others. They like to appear cool and calm. They commit fully to projects, hobbies and interests, often becoming experts in films, musicians, artists, sports or whatever fascinates and inspires their devotion.
Background: Psychologist Martin Seligman created the field of positive psychology in the 1990s. He studied societies and cultures across the globe and throughout history. He identified the best human qualities that appeared regularly. These virtues or ‘superpowers’ can be a useful guide to ensure we make a positive impact.
If you were a brand, what would you be? Apple, Nike, Microsoft, DHL? Like businesses we all have different strengths, values and contributions to make. Your personality strengths can help you identify how people might perceive you or your business as a brand:
Note: These potentially negative words are offered to help you assess your own strengths and weaknesses, they are not offered pejoratively or as permanent labels. Indeed, these characteristics are usually good indicators of increasing stress or anxiety in an important part of your work or life and can be used as a wakeup call to prompt you to act or to alleviate the feelings and respond productively. Nobody is perfect and it is useful to consider what happens to us when we are not at our best.
Most falcons are attracted to looking forward. This means:
When you need to make important decisions, your natural strengths probably mean you can:
Falcons say they excel in teams and roles when these tasks are a major part of their work:
Look at their personality description. Notice their differences. Allow them opportunities to use their strengths, especially when they complement and balance your strengths.
Look at the strengths of your shadow animal. This is your direct opposite, the Koala. Their strengths are likely to be your weakest areas. Look to develop these as skills to help you become a great all-rounder. It’s a bit like a right-footed footballer learning to kick better or tackle with their left foot.
The Brand Quiz was developed in partnership with David Hodgson and is inspired by Carl Jung’s Theory of Personality which has been further adapted and researched by The Myers-Briggs Company ©, David Keirsey and others.
Brand Quiz by David Hodgson ©
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